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Midwest to Southeast lanes: why spot rates dropped 18% while contract stayed flat
"Every broker I talked to this week was quoting me like fuel was still $5. It's not. The rate sheet hasn't caught up with reality, and the carriers who know it are the ones actually getting loaded."
— Marcus Webb, Owner-Operator — 7 trucks, Memphis TN
Started this thread after my third shipper in a row quoted me their 2024 contract rate like it was still valid. Running Memphis to Atlanta, the math just doesn't work at those numbers anymore...The thing nobody's saying out loud: the big brokers are holding spread on both sides right now. Carrier gets $1.85/mile, shipper pays $2.40. That 55-cent spread used to be 30. I've got the load confirmations to prove it. Anyone else seeing this on the I-40 corridor? Specifically curious about the Tupelo-to-Savannah leg — that stretch has been weird all Q1.

Denise Okafor
Fleet Manager · Columbus, OH
14
Years Running
12
Trucks Managed
38
Lanes Benchmarked
47
Threads Started
1,240
Replies Received
Denise started as a dispatcher for a regional LTL carrier out of Columbus, spending six years learning every nuance of the Ohio-to-Texas corridor before buying her first truck at 29. Today she runs a 12-truck fleet specializing in temperature-controlled freight for the food distribution sector.
She joined Freight's beta cohort in early 2025 and has since become one of the most-cited voices in the lane rate threads — her quarterly roundups on the Chicago-to-Houston corridor have been referenced in over 200 discussions.
"The difference between a good operator and a great one is information. This community closes that gap."
"I joined Freight because I was tired of getting played by brokers who knew more about my lane than I did. Now I'm the one with the data."
— Denise Okafor, Fleet Manager
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Aggregate intelligence from 12,400+ members — lane rates reported from real loads, carrier ratings from operators who've actually tendered freight, seasonal trends from people running the lanes right now.
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Sourced from 847 member-reported loads · Q1 2026
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Pull Up a Chair.
The coffee's bottomless and the person across from you has run every lane you're about to bid on. No pitch decks. No consultants. Just operators.
"Owner-operators: how I negotiated a 12% rate increase mid-contract without losing the shipper"
The key was framing it around their cost, not mine. I pulled three months of on-time delivery data and showed them what a carrier switch would actually cost in transition time and re-tendering...
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